Rebranding Captivating

After three days of the best of Redken education and inspiration, the four of us took a day to run around Nashville.

Sitting at the bar of The Opryland Hotel, I half-jokingly said, let’s talk business so we can write this off. These ladies went with it.

Hope suggested interior design updates. Olivia threw out ideas to step up our social media game. Eliana proposed elevating the the take-home portion of our services. When we got home we put Kylie on a new logo design and she killed it.

That’s when it hit me, we need to rebrand. We need a new look. As we approach ten fabulous years of Captivating, the business has changed shape, especially in the past year. We added two young, crazy talented tattoo artists and a skilled waxing pro. Our original image limited us to hair and clothing and appealed more to the ladies. We are a whole lot more.

We are a collection of men and women who are independent artists with unique gifts and specialties. We have clients from all walks of life. We want to highlight the work of each individual while portraying that we are a team working together. We are better together.

The future is bright for The Captivating Collective Style & Design Parlour. As we improve the surroundings and services, one thing you can count on is being treated more like a friend than a customer. We want you to come in, grab a coffee and have a seat. We want you to enjoy the experience as much as the results. We are all better together.

As always, I am enjoying the ride!

2 thoughts on “Rebranding Captivating

  1. Joellen Jones's avatar

    I would like to know how much you charge for nails, The acrylics I guess. I keep funding my granddaughter to get them done and of tired of all these places owned by the same people that insist that they will not do French tip and regular polish. They will only do gel claiming it last longer. I know darn well from getting my own done with gel ,that they do not last longer. It all depends on what you’re doing with your hands. I spend a ton of money on getting gel and it was rubbed off the next day because of my job. Before gel came along ,regular regular polish french tip nails were not a problem for somebody to do. They did not refuse it because it was the only thing they had and they claimed then as they do now that you will spend your money wisely and they will put an extra coat on top and it will last forever. Now all they want you to do is get to gel which can if you ask me completely destroys your nail because they have to grind your nail down so far for that stuff to stick. If you are not one of these young ladies, and you would like to make some money just putting regular acrylics on with regular polish french tip. I would be more than happy to spend money in your store. I look forward to your response thank you very much My name is Joellen Jones… If you can help us . My number is 740-649-4952 thank you very much for your time.

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